Top Heisman Trophy Candidates – And How to Bet Them Smart

2025 Heisman Trophy Favorites - Heisman Logo

Betting on the front-runners for the Heisman is not in the same stadium as betting on the national championship. You don’t only need to choose the right team, which is hard enough.

No, you need the right rookie to stay in the race (and not get injured), rack up a lot of highlight numbers, and win over the voters who care just as much about public narratives as they do stats. It’s part skill, part survival of the fittest, and TBH, part popularity contest. This is why the odds board moves faster here than on most other futures markets!

A quarterback nobody has ever heard of in the preseason can be at the top of the list by the time October is here. And a preseason darling can throw a single ugly pick during Monday Night Football when everyone is watching, blow up his odds.

Then you’ve got injuries, viral plays, and the strength of the schedule to contend with, and all of this is what makes Heisman futures fun: you’re not only betting on the talent, you’re betting on timing, hype, and if a player can keep playing his best football.

Who are the Heisman Trophy candidates for 2025? And how should you bet on them? We’ve got all of the details! We are gonna break down the race into tiers. There are the obvious favs, mid-range options who have a good chance, and the longshots that could surprise us all.

Then we’ll get into how to bet on them without messing up your bankroll, how the market works, why odds move the way they do, and the best strategies. Ready? Let’s go!

How the Heisman Trophy Betting Market Works

The Heisman Trophy is a futures market, aka a long-term wager on who will win the award in December. How does it all work? Look below to find out!

What Are Heisman Futures?

Heisman futures are the bets that are placed on a player to win the Heisman Trophy, and it’s months before the winner is chosen. Sportsbooks post odds for dozens of players in the offseason and update them as the season goes on.

The top favorites will usually have “plus” odds (like +300 or +800), which means a bettor wins more than their stake if the player wins. This shows how difficult it is to predict a single winner out of the entire nation. And betting on a longshot can yield a huge profit if they somehow pull off the victory; for a $100 bet at 50:1 odds returns $5,000 profit if it hits.

Heisman Trophy

Because Heisman futures are long-running bets, your money is tied up for months until the award is announced. Odds can change a lot based on weekly performances, injuries, and narrative momentum. Historically, the opening favorite is never a sure thing, as only 1 of the last 10 preseason favorites ended up winning the Heisman. The unpredictability makes the Heisman futures market really challenging and exciting for bettors!

When Odds Shift

Heisman odds never remain static; they change from week to week as players either bolster or hurt their campaigns. One big performance on a national stage can cause a player’s odds to shorten overnight. In Week 1 of 2025, Utah QB Devon Dampier saw his odds improve from +5000 to +2500 after an amazing debut (293 total yards, 3 TDs). And South Carolina’s QB LaNorris Sellers went from a mid-tier outsider to near the top of the odds after looking like “a certified playmaker” in his first start.

Here are the main things that move the odds:

  • Breakout games: A huge statistical game or an upset victory can vault a contender up the odds board in one game.
  • Injuries: If a frontrunner gets hurt or underperforms, their odds get longer, and others’ odds improve.
  • Media hype: High-profile storylines (like having a famous last name *ahem* Manning, or a two-way star) can shorten odds if the media spotlight intensifies.
  • Big matchups: Performance in marquee games (rivalry games, top-25 matchups) has an outsized impact. These “Heisman moments” usually make or break candidacies.

Be ready for a lot of volatility. The early season especially allows for big jumps, as one week’s star can become next week’s betting favorite. Tracking line movement is the most important thing here.

Best Places to Bet

Now, let’s talk about where you should bet! Not all sportsbooks treat futures the same, so it definitely pays to shop around. All major online sportsbooks offer Heisman odds (from preseason through late fall), but the odds vary, so always compare lines across apps to get the best payout.

The most popular and legit sportsbooks for college football futures include FanDuel, DraftKings, BetMGM, and Caesars; each one has a Heisman Trophy market year-round. The best sportsbooks also run promotions for futures bettors, like odds boosts or bonus bet offers for signing up.

Always use a legal and trusted site that has competitive odds and features like cash-out options.

Want to place your Heisman bets? You can check out our Best College Football Betting Sites page for the latest sportsbook offers and to compare odds!

2025 Heisman Trophy Favorites & Smart Betting Tips

The 2025 season is already in motion, and there are some names that have separated themselves from the pack as early favorites in the Heisman race. The players below are a mix of elite talent with team situations that set them up for success and big seasons. Here are the three top contenders (with their current approximate odds) and how to bet on them!

Garrett Nussmeier (LSU) | +800

Garrett Nussmeier (LSU)

This strong-armed junior has walked into the spotlight as LSU’s new starting quarterback and looks like he’s justified the hype surrounding him.

Nussmeier operates in an explosive LSU offense that led the nation with 45.5 points per game last year, which gives him a platform to put up video-game numbers. He opened the season among the top Heisman candidates and quickly went into pole position after leading LSU to a huge Week 1 win. Bettors are bullish; at BetMGM, he’s currently around +700, making him the national favorite.

  • Smart Bet: This is really good value for a preseason front-runner. If you believe in Nussmeier, strike early while his odds are still in the single digits! A strong start in SEC play will likely shrink those odds further, so locking in +700 to +800 now could pay off if he keeps making good. Watch LSU’s big games; if Nuss piles up wins and highlights, you’ll be holding a prime ticket on the favorite.

LaNorris Sellers (South Carolina) | +900

LaNorris Sellers (South Carolina)

For a player who was pretty much unknown nationally a year ago, Sellers has exploded onto the scene as a dual-threat dynamo for the Gamecocks.

The sophomore’s Week 1 performance turned a lot of heads, as he looked like a certified playmaker who was leading South Carolina’s offense. With a big arm and fast feet, Sellers does his best in a system that lets him improvise and go to work. Sportsbooks noticed and slashed his odds from longshot territory to around +1000, and he’s one of the top three or four favorites now.

  • Smart Bet: Consider monitoring his first few games and be ready to jump in if he continues to light it up. If Sellers posts highlight-reel plays through Weeks 1–3, his odds could shorten fast. Right now, he has excellent mid-range value; not as short as the top favorite, but with potentially similar upside. This is a case where a mid-tier preseason bet can turn golden if the hype keeps building. Just be aware that South Carolina’s schedule gets harder later on; ideally, you should grab his odds before any major showcase games that could spike his price are played.

Carson Beck (Miami, FL) | +1200

Carson Beck (Miami, FL)

The transfer portal has given Miami a shot in the arm with Carson Beck under center. The former Georgia quarterback committed to Miami for his final season, and he comes in as a vet with big-game experience (Beck threw for over 7,400 yards as a two-year starter at Georgia, including a playoff run).

Now he has a brand new start with the Hurricanes and a bevy of playmakers at the skill positions. The transfer and Miami’s ACC title aspirations have made Beck a really popular futures pick (around +1100 odds ).

  • Smart Bet: One creative approach here would be a correlated parlay, like betting Beck to win the Heisman plus Miami to win the ACC. If Beck excels to Heisman level, Miami will likely have a championship-caliber season in the conference. Parlaying those outcomes boosts your return a ton (just make sure that your sportsbook allows futures parlays). You could also take Beck straight up now if you believe in his talent; his odds could drop if Miami starts strong. But don’t forget that his Heisman case will rely on team success; any misstep in Miami’s record could hurt his chances.

Mid-Tier Heisman Contenders to Watch

Going into the mid-tier contenders, we have some players who could crash the Heisman party. The players currently have odds in the +1400 to +2000 range; they aren’t front-runners, but they are still very much in the hunt if things break right. The smartest bettors know that this tier can produce finalists (or winners) who were under the radar in August. Below are the four names to know and how to bet them!

Gunner Stockton (Georgia) | +1500

Stepping into the starting role for the back-to-back national champion Georgia Bulldogs, Stockton inherits both huge expectations and an elite supporting cast. The former blue-chip recruit has some pretty big shoes to fill, but he hasn’t wasted any time showing off his potential; in Georgia’s opener, he tallied four touchdowns (2 passing, 2 rushing), and that means he can be the next star in Athens. Georgia’s offense is loaded, and if Stockton does well, he’ll get Heisman talk playing for a top-5 team.

  • Smart Bet: Bet early in the season before Georgia’s marquee matchups (like their rivalry games or SEC Championship) when his odds could shorten. Right now, at ~15:1, he’s a solid value play. The rationale for this is that if Georgia keeps winning and Stockton posts gaudy stats, oddsmakers will quickly adjust. By getting in now, you benefit from any “big-stage” bumps later. Watch Georgia’s offense; if they appear more run-heavy or if Stockton is having a hard time, you should hold off. But given the upside? An early small wager is definitely justified.
Arch Manning (Texas) | +1600

Yes, there is another Manning, and the last name comes with heaps more pressure in college football. Now at Texas, Arch Manning (the nephew of Peyton and Eli) is navigating sky-high expectations as a former No. 1 recruit.

The media magnetism around him is insane; he opened as a preseason co-favorite around +650  before he even took a snap. But there have been early missteps (like a Week 1 loss where he looked like a human instead of a Manning), which caused his odds to head into the +1300–+1600 range. The volatility shows both the risk and reward of backing Arch. He has immense talent and the Texas brand behind him, but is also inexperienced as a first-time starter.

  • Smart Bet: Treat Manning as a high-variance play. One strategy is to wait and only bet after he has a statement win or monster game; sure, the odds will be shorter then, but you’ll have more certainty that he can live up to the hype. And if you bet him early at longer odds, plan a hedging strategy for the late season. If Arch is a finalist, you could hedge by betting on the other top contender to guarantee some profit. Also, given Texas’s move to the SEC, think about pairing an Arch bet with a Texas conference/title future (or playoff future) as a hedge. And if he falls short of the Heisman but the team wins, your other bet could pay off. Manning’s path here is boom-or-bust, so you have to manage your risk accordingly.
John Mateer (Oklahoma) | +1600

This is a name that Oklahoma fans know really well, and Mateer is emerging nationally after taking over the Sooners’ offense. The double-threat junior transferred from Washington State and has already made a big impact at OU. In an early marquee win over Michigan, Mateer showcased his versatility: 270 passing yards plus 74 rushing yards and 2 TDs on the ground. That kind of playmaking ability, when it’s combined with Oklahoma’s perennial contention, gives Mateer real Heisman upside. Sportsbooks had him near the top at +800 after Week 2 (essentially a co-favorite), and that shows his rapid ascent.

  • Smart Bet: If you didn’t grab Mateer’s odds in the offseason, you might wait for a short-term dip; maybe he has a quieter game or two, and then bet before a major spotlight game. The annual Red River Rivalry (OU vs Texas) is a mid-season showdown that usually produces a Heisman moment. If Mateer is playing well going into that game, think about betting him before it, as a big performance there could catapult him to front-runner status, shrinking his odds way down. Use the schedule to your advantage: identify a window to buy in, then possibly cash out or hedge later if he’s in the finalist conversation!
Cade Klubnik (Clemson) | +1400

A year ago, Klubnik was Clemson’s next big thing, but a turbulent 2024 season (with offensive struggles) killed his hype. Now the talented junior is looking for redemption, and we’ll see how it plays out.

Clemson has reportedly retooled its offense for 2025, and if Klubnik finds his groove, he has the pedigree to get back in the Heisman chatter. He was among the top preseason candidates before, and some sportsbooks still opened him around +900. But bettors got cold feet; after a lackluster opener this year, Klubnik’s odds moved, and he went down on the board of contenders.

  • Smart Bet: Do not wager on Klubnik until you see some proof that Clemson’s offense has turned the corner. The first couple of games will be very telling, so watch Clemson’s scoring and Cade’s stat lines. If the Tigers’ new scheme sparks a return to form (like multiple 300+ yard games and big wins), then investing at his longer odds could be smart, as a turnaround narrative could pick up steam. But if the struggles continue, it’s best to steer clear. Klubnik should only be a conditional bet: pull the trigger if early results show there’s been improvement. There’s upside here, but it hinges totally on Clemson’s offensive trajectory.

Value Bets & Potential Breakout Picks

One of the best things about Heisman betting is finding that longer-odds player who could surprise everyone. They are the players outside of the top tier (usually +1800 and above) who have the talent to mount a serious campaign if things go right. They are flying under the radar for now, but a few big games? It could send their stock soaring (and make your longshot ticket super valuable). Let’s take a look at some of the value bets and dark horse candidates, and we also have tips for how to bet them!

Jeremiah Smith (Ohio State WR) | +1800

It’s really rare for a wide receiver to be a Heisman frontrunner, but this Ohio State freshman is cut from a special cloth. Smith came to Columbus as the nation’s #1 receiver recruit, and he’s wasting no time showing why.

At 6’3″ with game-breaking speed, he’s already making highlight catches that have Buckeye fans (and bettors) talking. Sportsbooks list him around 16:1 to 18:1, which is the highest among non-QBs. Why all of the optimism? Because Ohio State’s offense is a factory for huge receiving numbers, and if Smith puts up big stats, he could follow the path of DeVonta Smith (who won in 2020 as a WR).

  • Smart Bet: This is one of the best true longshot values on the board. As a receiver, Smith will need extraordinary performances (like one-handed touchdowns, multiple 200-yard games, viral highlights) to sway voters, but he has that capability. Betting him at +1800 is a bet that he could be the breakout star of 2025. A smart approach is to pair his Heisman bet with Ohio State to win the Big Ten or make the playoff; if Smith is in Heisman contention, Ohio State is probably having a great season, so a conference title bet on OSU  leverages that correlation. And Smith has been attracting a lot of early betting action (a sportsbook reported he already accounts for almost 9% of Heisman tickets, which is a top-3 figure). This means that a lot of people believe he’s the rare WR that is worth the risk. If you agree, get the odds before they shorten any further!
DJ Lagway (Florida) | +2000

Say hello to the freshman phenom who’s generating serious buzz in Gainesville. DJ Lagway was a five-star recruit and, after an injury to Florida’s veteran QB last year, he stepped in and showed his star potential (he set a school passing record in one outing).

Now a sophomore, Lagway is penciled in as the Gators’ starter and already making moves; he won the job with a strong fall camp and has a burgeoning NIL profile to match his talent. His skillset? A huge arm, mobility, and a fearless mentality that’s reminiscent of Tim Tebow’s early days. But since he’s still a young player, consistency is the concern here.

  • Smart Bet: Caution and timing are super important with Lagway. Florida opens the season with manageable games, so wait through the first few weeks to see how Lagway performs as “the guy.” If he comes out firing (like 4 TDs, instant highlight plays), his current +2000 odds will probably drop, and you’ll want to grab whatever value is left. If he has a hard time, you should hold off entirely or look for a longer number later. Use the first few games as your litmus test. Lagway has an immense upside, and it’s enough to possibly crash the Heisman party as an underclassman, but with freshmen QBs, volatility is really high. Think about a small bet if he passes the test, and be ready for a week-to-week watch.
Drew Allar (Penn State) | +2000

A prototypical pro-style quarterback with a rocket arm, Allar is entering his second year as Penn State’s starter and could be ready for a jump. He has the pedigree (he’s a former 5-star recruit) and has shown moments of brilliance as a sophomore.

Now in his junior year, he also benefits from playing behind an elite defense, which means more wins (a 10-2 or 11-1 PSU team would bolster his resume). Through the first few weeks of 2025, Allar has put up good numbers, keeping him in the middle of the Heisman odds pack. The big opportunities for him are ahead on the schedule: showdowns with Michigan and Ohio State.

  • Smart Bet: If you like Allar, the strategy is to bet before Penn State’s marquee games. His current 20:1 odds could go up (shrink) if he were to knock off a powerhouse like Ohio State while having a big day. If Allar throws 4 TDs in a win over Michigan, he’d be among the top candidates overnight. When you bet beforehand, you are grabbing the value before the odds react. But if PSU loses those games, Allar’s Heisman hopes likely go away. So this is a boom-or-bust wager that’s tied to a couple of key dates. You could take a wait-and-see approach and only bet Allar if Penn State wins one of those big games and he breaks out, but the odds won’t be as generous. Allar is a calculated gamble, and he’s one that could pay off big if Penn State finally breaks through. If you bet him now, think about hedging later against other top contenders, especially if PSU is still in the hunt late in the season.
Devon Dampier (Utah), Dante Moore (Oregon), Jackson Arnold (Auburn) | +2200

Next up, we have a trio of talented quarterbacks in the +2200 range, and each has the potential to post eye-popping stats in 2025. Dampier, Moore, and Arnold are all former highly rated recruits who are now running explosive offenses, which makes them prime “stat monster” candidates!

Devon Dampier (Utah)

A junior who transferred from New Mexico, Dampier has taken the reins of Utah’s offense and immediately impressed. In his first start, he completed 21 of 25 passes and totaled 3 TDs, showing his accuracy and running ability. Utah’s move to the Big 12 has put them in a lot of high-scoring games, and Dampier is capitalizing on it. His Week 1 performance was so good that oddsmakers halved his odds from 50/1 to 25/1, so he could be the most slept-on QB in the country.

Dante Moore (Oregon)

Dante Moore is a former five-star who transferred in and has Oregon’s high-octane offense at his fingertips. Early returns are great; through two weeks, he’s tossed multiple touchdowns and energized the Ducks. Playing in the Pac-12 (which has produced recent Heisman QBs), Moore has more than enough chances for huge stat lines. If Oregon contends for the Pac-12 title and Moore lights up defenses, he’ll get a lot of national love.

Jackson Arnold (Auburn)

Previously an Oklahoma backup, Arnold transferred to Auburn and brought new hope to the Plains. Under coach Hugh Freeze’s quarterback-friendly system, Arnold’s strong arm and mobility are doing really well. In his first start for Auburn, he threw for 300+ yards with a couple of scores, and that validated the offseason hype. Auburn might not be a top SEC team yet, but it will build the offense around Arnold’s skills. If he racks up numbers against SEC defenses, he’ll make his way into the conversation.

  • Smart Bet: These three players are in similar boats odds-wise, so the best move is to “sprinkle” small units on each rather than a big bet on one. At ~22:1 odds, a modest bet can give you a nice payout. If you invest a little in all three, you’re diversifying your longshot portfolio and increasing the chance that one of them hits it big. All players have a strong upside: Dampier has the dual-threat wow factor, Moore has the brand-name program and stats, and Arnold has the SEC stage and talent. Hitting on even one of them would more than make up for misses on the others. Or you could pick your favorite of the trio if one situation looks better. But from a value perspective? Spreading out your bets among the high-ceiling longshots is a sound approach. The odds are strong, and you don’t need to wager much to possibly win a lot!

Deep Sleepers Worth a Look

Now it’s time to venture into the real dark horse territory; these are the players with odds in the +2500 to +5000 range (25/1 to 50/1 or more). The names are long shots for a reason, but all of them have a scenario where they could at least enter the Heisman talk. Look at these as the lottery tickets that have a plausible chance of hitting. If you’re the type of bettor who loves to chase after big paydays, here are some deep sleepers that are worth a look!

Julian Sayin (Ohio State), CJ Carr (Notre Dame), Thomas Castellanos (Florida State) | +2200 to +3000

Julian Sayin (Ohio State): The former five-star who transferred from Alabama. If he wins the Buckeyes’ job and delivers in primetime games against Notre Dame, Penn State, or Michigan? His odds could be cut in half.

CJ Carr (Notre Dame): A redshirt freshman with the name recognition. If Notre Dame opens hot and Carr looks the part, the media attention will follow.

Thomas Castellanos (Florida State): A transfer from Boston College who has FSU’s roster around him, so an early undefeated run would move him from longshot to contender.

  • Smart Bet: Small-unit bets only! Each has a shot to surge if September goes their way, but the variance is huge.
Jeremiyah Love (Notre Dame), Joey Aguilar (Tennessee) | +4000

Jeremiyah Love (RB, Notre Dame): PFF graded him as one of the top backs in the country last season, and he’s now the Irish feature runner. Running backs hardly ever win, but if ND is a playoff team and Love posts 2,000+ scrimmage yards, he’ll be in the conversation.

Joey Aguilar (QB, Tennessee): The sixth-year senior who transferred through JUCO, App State, and UCLA before landing in Knoxville. Tennessee’s system churns out QB stats; if Aguilar does well and knocks off Georgia or Alabama, his number collapses.

  • Smart Bet: Love has the talent to be the rare RB in the race; Aguilar has the system and schedule. Both belong in the “fun flier” category, so don’t overextend on either one of them.
Bryce Underwood (Michigan), Ty Simpson (Alabama) | +4500

Bryce Underwood (Michigan): The No. 1 recruit in the 2025 class. If Michigan hands him the job and he delivers right away? His price won’t last. Freshman QBs almost never win, but the talent cannot be denied.

Ty Simpson (Alabama): A former five-star who’s waited behind Bryce Young and Jalen Milroe. If he finally starts and Alabama is in contention, the exposure alone gives him a shot.

  • Smart Bet: These are all pure hedges. If you’ve already bet a favorite, tossing a small wager here can cover the “what if” scenario of a Michigan freshman or an Alabama starter heating up.

Longshot Lottery Tickets

And now for the ultra-long odds plays. None of them are serious contenders today, but a hot start or a viral moment? They could gain some traction!

  • Ryan Williams (WR, Alabama) | +5500: A freshman receiver with huge expectations, but he would need a DeVonta Smith-type season to even get near the ballot.
  • Jalon Daniels (QB, Kansas) | +6000: Amazing when he’s healthy, so if he can stay on the field, his numbers could pop, but the team’s record will hold him back.
  • Beau Pribula (QB, Missouri) / Josh Hoover (QB, TCU) | +7500: Both quarterbacks play in high-volume passing systems, and the odds show that they get limited national spotlight.
  • Demond Williams Jr. (QB, Washington) | +9000: The athletic sophomore is taking over at Washington and will need team success and big stats to be in contention.
  • Kaidon Salter (QB, Colorado) | +10000: Salter is a transfer with proven production at Liberty. He’s now under Deion Sanders, but Colorado has to go above and by one expectations.

Smart Bet Tip: Keep these wagers small; they’re best used for parlays or as hedges if you already have a ticket on a front-runner!

Betting Strategy: Maximize Your Heisman ROI

Getting a Heisman pick is a rare thing, but you can make better bets with knowledge about timing, coverage, and using the tools that the sportsbooks already give you!

  • Start Early, Cash In Late: Preseason and early-season odds are where the biggest prices live. If your player goes up the board, look at cash-out options or partial hedges before the field narrows.
  • Hedge in November: By the last few weeks, the race is usually down to two or three names. If your ticket is still alive, add small bets on the closest challengers so you end December with a profit, no matter who wins!
  • Tie Player to Team Futures: Heisman winners almost always come from teams in playoff contention. Pair your bet with a conference title or CFP ticket from the same program to multiply your returns.
  • Use Sportsbook Features: Don’t settle for just one sportsbook! Compare odds, take odds boosts when they are offered, and use early cashout or profit-boost promos to squeeze all of the extra value you can from your positions.

The Heisman Hopefuls You Need to Bet On Now

The 2025 Heisman Trophy race has a lot of names on the board, but only a handful of them are worth taking seriously when it comes to betting! 

Some players already have odds that show their position, the others are hovering in a no-man’s land middle area where one game can change it all, and then there are the longshots that are only worth pocket-change wagers.

Here’s a quick recap of the names that are either already in the conversation or could be a part of it soon:

  • Garrett Nussmeier and LaNorris Sellers are headlining the early Heisman futures board.
  • Arch Manning and Carson Beck are priced in the middle tier with upside that is tied to team success.
  • Jeremiah Smith and select double-threat QBs have value at longer numbers.
  • Time your wagers around marquee games and use hedging if your pick is still alive in November.
  • Shop around for the best prices at sportsbooks and take advantage of boosts or cash-out features when they are available!
Alyssa Waller Avatar
Alyssa Waller

Alyssa contributes sportsbook/online casino reviews, but she also stays on top of any industry news, precisely that of the sports betting market. She’s been an avid sports bettor for many years and has experienced success in growing her bankroll by striking when the iron was hot. In particular, she loves betting on football and basketball at the professional and college levels.

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