The Future of Betting | AI and Machine Learning in Online Gambling
Over the next few years, the online gaming business could be completely transformed as artificial intelligence (AI) continues to advance.
At its core, AI is a type of software or hardware that learns—and can be programmed to learn—more and more about us and its users, and these insights will probably drive the development of new, hyper-personalized games and online gambling.
This technology is used to learn our habits, our preferences, and our relationship patterns. Just as dating apps and Netflix use an algorithm to suggest matches for singles and movies for you to watch, the concept of personalization extends to the idea of “Lifestyle AI” apps that can help you choose entertainment, gaming options, wardrobe, food, and even work. Take this natural step further, and we enter the realm of mass customization of gaming and betting experiences.
While this kinda sounds like something out of a futuristic sci-fi fiction book or film, the proficiency and power of AI tools and the scope of applications are growing dramatically.
Artificial intelligence is present in some form in a lot of what we do, and by 2025, or possibly sooner? Well, it’s a pretty safe bet that artificial intelligence will likely infiltrate our lives in much the same way the Internet did—it seemed impossible to generations before, but now that we have access to it, we would freak out without it.
So how could artificial intelligence alter the future of online gambling? Here are the ways AI and machine learning in online gaming could change the way we play!
Greater Safety and Security
Online security is essential for any service that handles customer funds and data—all gambling site ensures the security of their platform by implementing SSL encryption and conducting KYC checks to verify IP addresses.
All standard! Yes, some newer online casinos may want to improve their security systems without putting undue pressure on users, and AI can provide cybersecurity solutions by dynamically learning malicious practices and automating risk prevention.
This approach strikes a perfect balance between heightened security and optimized functionality for both operators and users.
Artificial intelligence can also neutralize money laundering concerns, freeing the online casino industry from one of its oldest ball and chain-accusations plaguing the industry.
Fraud detection in online casinos mainly checks betting patterns against automated systems, but as bots become more capable and smarter, their performance may fool some standard verification systems.
A reliable AI-powered fraud detector can quickly learn new automatic patterns and recognize non-human inputs, greatly reducing deceptive play, any false flags, and potential losses for both operators and players.
Betting on Trends
People could potentially bet on a phrase, word, issue, or concept that would be mentioned the most on a number of sites on the web during a fixed period, and then an AI web crawler would determine the actual number.
Machine learning can be utilized to analyze these trends and patterns over time, making predictions about the likelihood and frequency of key terms, and adjusting the probabilities accordingly.
Users could offer up their own terms in addition to those suggested by gambling sites. The initial odds for new terms are determined by machine learning, which compares the new term with other ones it has previously analyzed and searches the internet to gauge its frequency of mention. The algorithm would set initial odds and adjust them based on real-time gambling patterns and payouts.
The most widespread use of AI in gambling is via customer support systems, although this is not the same system for automated queries that do not adapt to a player’s questions and answers.
You’ve likely already encountered an online casino where live chat is handled, at least to some extent, by reply bots. But as AI continues to advance and interactions become more complex and widespread, these systems will improve, potentially addressing the majority of customer concerns. Human interactions will be limited to the more detailed and sensitive issues.
Betting on Ad Campaigns
Companies can cover the costs of marketing campaigns by betting on their success. Machine learning algorithms can evaluate campaigns, compare keywords and phrases in content to previous campaigns, and identify differences. Companies placing wagers can bet on whether or not a certain number of hits will be achieved.
Problem Gambling Detection
This one could be really helpful in curbing problematic or addictive gambling behavior! Artificial intelligence could potentially prevent users from initially developing a gambling problem by limiting the amount of time devoted to it. Smart Health Trackers could disable betting apps on all their devices so the user cannot access them. If the user turns this feature off, the AI could alert friends and family when a user is exceeding their recommended limit.
Outsmart the Bookmakers
With the analytical capability of AI, a possible ‘Beat the Bookie’ app can look at every single variable associated with any sports event. The app can factor in player performance statistics, player behavior info, weather, previous fixtures, and key match events and create ‘best bet’ odds for gamblers from all available betting sites. An interesting question arises from this, though—how long will it take before bookies develop a counter for the app or a more sophisticated base for gambling?
Match Machine Learning
This method could use AI to analyze match results against historical data sets of matches, results, weather conditions, fitness levels, past performance of participants, and betting patterns for those events. It would help monitor sporting events for various teams and players to verify the legitimacy of matches and determine unusual outcomes that may be subject to match-fixing. This can not only support the fairness of gambling but also help lock in the integrity of all sports games and competitions people are betting on.
AI is really changing the game in online gambling. It’s like stepping into the future, where everything in gaming is made just for you. Imagine games that know your favorite styles, smarter ways to catch cheaters, and customer service that’s more in tune with what you need.
But here’s the caveat: as much as this tech is a game-changer, we can’t just ignore the challenges and potential problems. AI has to be wielded wisely and safely in gambling, with just the right mix of fresh ideas and approaches, strict and straightforward rules, and, above all, player protection.
If the industry gets this balance right, we’re looking at ushering in a totally new era of gambling that’s not only fun but feels personally crafted for each player. And that sounds like an exciting future to bet on!
Alyssa contributes sportsbook/online casino reviews, but she also stays on top of any industry news, precisely that of the sports betting market. She’s been an avid sports bettor for many years and has experienced success in growing her bankroll by striking when the iron was hot. In particular, she loves betting on football and basketball at the professional and college levels.